Journal
The agency journal.
Field notes on strategy, creation and amplification for dealerships.
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Why a well-told story sells better than noise
The volume reflex, more ads, more promos, wears the brand out. Reading first, then creation, then amplification.
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SEO, GEO, SEM: three levers, one intent
How to articulate organic, local and paid search around the real journey of a car buyer.
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Visual standards of cinematic calibre
What brand photo and video concretely change for showroom traffic.
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Defending marketing to a committee as to a business partner
The attribution and reporting that turn production into legible results.
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